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Coming of Age-article

Coming of Age

Source: NOAH RUBIN Brier High school division is to follow a script, a decent band played the national anthem, the managers making speeches and inspiring leader left a class full of cliche Tasseled-off with their peers.?For example, a rating in Connecticut last spring, said the class president officially to ?reach the next stage of life? and that ?the times we shared together will last forever.??Then, when you have a list of activities that had filled his days playing four years ? the number of classes was after we spent together in the gym ? the list was a bit ?interesting point: ?The SMS countless forward?and back in class, ?he read.?In the daily life of the upper ?class life, apparently the root virtual mobile technology as a necessity. The days of passing notes from the desk in the office has apparently replaced by the roadside, with SMS on mobile phones. Mobile phones have always been a technology that fewer people may be without it.This can be especially for young people.??I?m at school under the radar screen of the teacher. It is a device that is very social with their friends and keep it very private by adults who rule their world,? said Joanne McKinney, partner and account director for North Castle?Partners, experts in youth marketing in Stamford, Connecticut-based North Castle, together with the mobile marketing solutions provider Enpocket recently to help the Mobile Youth IQ working to improve the mobile market to reach adolescent users. After the knowledge of youth, is a company based in London to develop a new understanding of this behavior and a better product and marketing strategies for wireless and new media experts from around 25.7 million U.S. children ages 5 -?19 mobile phone users.?This is 40 percent of the population in this age group.?As you can imagine, the balance tilts toward older children.?More than 82 percent of 15 ? 19 years to their phones, compared with 35 percent of 10 ? to 14 years, and only 1 percent of 5 ? to 9 years.?a population of 19-year-old ? by 2006, but the work of new knowledge, a penetration rate of mobile telephony will reach 52 per cent to 5.?could spend up to 24 years in the mix and the annual mobile phone for 2006 was 16.7 billion dollars less than-24 demographic ? Enter the 20th ?The phone is now competing with the portfolio as proof that you are more scared to leave the building, it would be,? says Howard Handler, chief marketing officer of Virgin Mobile USA, has specially designed a new mobile service market.?For Generation Y, the phone has become a key technology, almost as important as the Internet.Apparently kids today have embraced the wireless world.?This is a generation too attached to mobile phones and technology is changing youth culture and social interaction.?While the phone to adulthood serves as a communication tool for young people is a new means of expression and identity.??I think the next few years and the telephone service used for the clothes you wear and the car you drive,? provides operator.??It ?s a complete reflection of who you are and what you?re all that.? It is already a pretty penny for companies in the mobile content market.?Ringtone sales should be $ 146,000,000 U.S. in 2004, according to In-Stat/MDR, and by 2007, Yankee Group expects a billion dollars in sales this feature.?Both companies expect the record companies in mobile communications, that the purchase of mobile cash (see related article, ?Boy, Mobile, Def,? on page 23). The 5500 mobile phone users surveyed by Yankee Group, 80 percent of teenagers have text messaging capabilities on your phone, send or receive 69 percent reported at least one message per week.?69, the text, sends nearly 1 in 5 reports, 21 reports per week.??When we think of what you look like your phone by voice, is the most important feature in a mobile text. If the market is teenagers and young people in general have adopted a different version of the PC is a natural,? says the seniorYankee Group analyst Linda Barrabee. Wyndham Lewis, director of technical support for young people, has the American Idol TV show as a way for the popularity of SMS in the U.S. ?The U.S. elections in November 2002, showing 18 ? to 24 votes, with 8,600,000 votes, compared?16 million votes on American Idol. ?In addition, Lewis said that although young people could easily pass for free with a continuous line, the majority of their votes through SMS website selected. This is not entirely surprising, since more and more?decisions of the youth of America for their mobile phone their primary voice communications. ?More and more people to give only the number of mobile phone,? says Lewis. This practice could have a significant impact on the telecommunications sector in the coming years. ?It makes no sense for people aged 5 years and younger, all without wires because only grow with them,? says Lewis.??It ?s just a phone, there will be a phone or a cell phone.? That said, what happens when it?s time to move these young people in the house or apartment and have to decide if you need to make a landline? Overall, the?6 percent of Americans said today the phone a single telephone line, Yankee Group. This figure is distorted to a large extent by young adults, with 14 percent of 18 ? to 24 who have already cut the umbilical cord. ?The decision to cut the umbilical cord is divided equally between cost savings and lifestyle issues: 35 percent said the cost, while 32 percent said they do not need it because there is almost?never home, ?said Barrabee.?In addition, another 18 percent of 18 ? to 24 years is expected that the power to cut over the next five years one of the problems associated with this trend, as it affects relations between the families .. Historically, it is my phone at home which is related to mean that there is a number between one group of people divided.??From the fixed network voice for purposes other than those of local mobile phone. Grandma calls from home and no matter who has the family,? said Mark Page, vice president of consulting firm AT Kearney, which is published together with the??University of Cambridge Mobinet Index of 2004, trends in mobile technology worldwide under consideration.??Nobody has come to a common cell phone again.??So, today?s young people are able to create their own identity out of control families. ?One of the fundamental experiences of youth, the process of search for identity and separation of parents and learning is about your individuality. One of the things that your phone can do an excellent way to promote a spirit of independence and individuality.?It is not really controlled by their parents, ?says McKinney.? Parents are smart and move computers from the bedroom to the kitchen to keep children from Internet danger and keep them from instant messaging all night. Now phones?have children and do the same things to them. Comparing computer instant messaging (IM) and text messaging, Americans have adopted IM as a text message to a greater extent on that date.?In a recent survey by America Online, 90 percent of 13 ? and 21 said they use IM.?In many ways, the two compete for new media, with their fingers.??What you see in the United States, used the same social space, is a mobile text messaging use in a Japanese and European context. The way in which American children are very similar conversation,? said Mizuko Ito, an anthropologist?at the University of Southern California and Keio University in Japan, has done extensive research on the impact of mobile technology culture.?In other parts of the world, young people use their computer and internet access in a much lesser extent.?Ito is fast similarities between these parts of the world and lower class America, where computers with Internet access to attract not so common.?In ?a substantial proportion of the population, the phone is a comfortable and convenient way to access the Internet,? says Ito.

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