Twitter lets others sell 'Promoted Tweets'

Twitter Inc. took a big step toward making the big money its investors expect Wednesday by opening up its micro-blogging platform to third party sales of advertising, initially by a select group of five companies.

San Francisco-based Twitter first began selling "Promoted Tweets" -- advertiser messages that appear users' content streams -- in 2010.

The outside companies it has initially designated to manage ad campaigns are Adobe, HootSuite, Salesforce.com (NYSE: CRM), SHIFT and TBG Digital. More will follow, according to a blog post by April Underwood, a Twitter product manager for revenue.

Patrick Hoge covers technology for the San Francisco Business Times.

Source: http://feedproxy.google.com/~r/vertical_44/~3/BdGyg5QmEUI/twitter-lets-others-sell-promoted.html

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